Media coverage of gender stereotypes continued into 2012…
7 January 2012: Dr Laura Nelson interviewed about lego gender stereotypes for the Times. Also covered also on Australian news site and French newspaper.
Around this time, Riley on YouTube appeared – a little girl complaining to camera about gender stereotyping in toys. It went viral and has been viewed nearly 4 million times.
14 January 2012: Polly Toynbee, Guardian columnist, mentioned Hamleys campaign in her speech at the Fabian Society Annual Conference.
23 January 2012: Dr Laura Nelson interviewed on BBC Radio Newcastle about a child brought up as gender neutral.
9 February 2012: Hamleys campaign mentioned on Thought for the Day, BBC Radio 4 Today Programme, by Reverend Lucy Winkett, Rector of St James, Piccadilly.
April 2012: US non-profit organisation SPARK Summit met Lego to discuss gender stereotypes in relation to its products.
2 May 2012: Dr Laura Nelson interviewed on BBC Radio Five Live, about the multitasking myth and the scientific evidence in relation to gender differences.
May-June 2012: Breakthrough: The Gender Stereotype Project begins.