“From birth, boys and girls are bombarded with stereotypes which influence the roles that they go on to fill in society, and contribute to gender inequality. Many Mumsnet users will be delighted that Hamleys have changed tack and will no longer be prescribing which toys are ‘girly’ and which are only suitable for boys.” Justine Roberts, co-founder and CEO, Mumsnet

“I do admire the activism of Laura Nelson and the way that she has made this toy company recognise that an awful lot of parents and girls aren’t buying the narrative any more that says girls are just living dolls.” Natasha Walter, author of ‘Living Dolls’ 

“Laura Nelson’s brilliant campaign to stop Hamleys from separating girls’ toys and boys’ toys.” Kate Green MP, Shadow Minister for Equality

“A clever campaign launched in an effort to get children’s toy shops to drop its sexist promotion of kids toys.” Mary Honeyball, European Member of Parliament

“Over-the-top PC brigade should stop throwing their toys out of the pram.” Paddy Murray, Irish Sunday World

“There’s no point in pretending that kids are ‘gender neutral’.” Toby Young, Telegraph

“I think she’s absolutely right.” Jenny McCartney, Telegraph

“Clearly, it matters a great deal to lots of people what toys are given to children. Let’s not deny it. It matters to feminists because many “girly” toys give the impression that life is about being, not doing, which does nothing to create the next generation of Rebecca Adlingtons and Angela Merkels and Zadie Smiths and Jane Goodalls. And it matters to those who want to keep the status quo because if they win the battle of the toys, they can tell us it’s our fault we’re not succeeding. Because women are just built that way.” Helen Lewis, New Statesman

“Boys and girls shouldn’t be pressured into playing with what toys are “labelled” for them. They have their own mind, so should be able to choose what they want!” Lucy, age 13, Newsround website

“Laura Nelson: an amicable radical.” Rowenna Davis, journalist for the Guardian and New Statesman